Editorial Guidelines – ProtoyUs

Editorial Guidelines

At ProtoyUs, our mission is clear: “To help parents discover meaningful, safe, and truly educational toys — without confusion or bias.”

These Editorial Guidelines describe how we research, review, write, and update every piece of content on this website. Our goal is to maintain complete transparency and trust with our readers.

1. Our Content Philosophy

Every article on ProtoyUs is built on four principles:

  • Accuracy: Verified information only. No assumptions.
  • Simplicity: Clear language. No technical confusion for parents.
  • Usefulness: Every article must help parents make better decisions.
  • Integrity: We do not promote any toy that we don’t believe in.

2. Research Process

Our research is a mix of real-world experience, parental insights, and toy-industry frameworks. Before writing any article, we follow a strict process:

  • Market research and product comparisons
  • Analyzing safety certifications (BIS, ASTM, CE, etc.)
  • Checking age-appropriateness and developmental value
  • Studying customer reviews across multiple platforms
  • Evaluating brand reliability and manufacturing quality

3. How We Review Toys

When reviewing toys, we look at more than just appearance or features. Our review framework includes:

  • Skill Development: STEM, creativity, problem-solving, motor skills, etc.
  • Safety: Materials, build quality, size, choking hazards
  • Durability: Long-term usability
  • Educational Value: Is it genuinely learning-oriented?
  • Parent & Kid Experience: Ease of use, fun factor, engagement level
  • Value for Money: Is the price justified?

4. Affiliate Links & Transparency

ProtoyUs earns a small commission through certain links (like Amazon or Impact brands). However:

  • We never accept money for biased reviews.
  • Affiliate partnerships do not influence product selection.
  • Our goal is always to recommend what is best for the child.

All affiliate relationships are clearly disclosed on our site.

5. Content Updating Policy

The toy industry changes fast — new models launch, older ones get discontinued. So we regularly:

  • Re-check product availability
  • Update outdated recommendations
  • Add new insights or safety updates
  • Remove products that no longer meet our standards

6. Accuracy & Fact-Checking

Before publishing, each article goes through:

  • Cross-checking product specifications
  • Verifying safety claims and certifications
  • Checking brand authenticity
  • Confirming details from multiple reliable sources

7. Reader Trust Above Everything

We write for real parents who want real help. That means:

  • No exaggerated claims
  • No forcing a sale
  • No fake reviews or AI summaries
  • No sponsored content without clear disclosure

8. Our Tone & Writing Style

We follow a friendly, simple, and parent-first approach:

  • Conversational, not robotic
  • Easy-to-understand explanations
  • Emotionally sensitive to parenting concerns
  • Clear action steps & buying guidance

9. Commitment to Child Safety

Safety comes before entertainment. If a toy fails to meet our safety criteria, we do not recommend it — regardless of brand, features, or potential earnings.

10. Contact & Feedback

If you believe we missed something, made a mistake, or should improve something, you can always reach us at:

Email: contact@protoyus.com

We appreciate every suggestion — because your trust is everything.

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